Three Tenets of Fund Raising -
1. Match the needs of the donor with the needs of the organization. People are called to give to the movement of the church, raising leaders is part of that movement.
2. Philanthropy is not logical, its emotional. Connect on an emotional level, this isn't about setting your life up but its about equipping you to reach their kids and their kids’ kids.
3. Have a reachable goal like a series of meetings in a defined period. “I'm gonna take this month and meet with 8 people then reassess.”
Seven Keys to Successful Fundraising -
1. Commitment - Commit to follow through on all of your established goals. Make sure these goals are reachable and reassess after goal is met.
2. Case for Support - Have a clear and consistent message that connects the donor to the cause. Memorize your pitch in a short two-sentence form and a long more thought through form.
3. Local Impact - Answer the question “How will this impact my community?” How does the donor benefit from giving?
4. Measurable Outcomes - Show the donor how you quantify results to what they are giving to. i.e. a monthly newsletter, recordings, video blogs.
5. How will money be spent - Donors want to know how funds will be used, and Shoreline needs to do what they say they'll do. Be ready to communicate this point with surety and confidence.
6. Ask for Money Clearly - Know the campaign Objectives and ask for money confidently and clearly. Collect your gift asap or get it in written pledge.
7. Stewardship - Donors want to be seen and thanked! Thank them 7 times!
Set a meeting.
Prepare your pitch in practice and in prayer.
Meet your goals.
Say "Thank you Thank you Thank you!"
Also, be strategic about building your confidence! Pair higher risk meetings with lower risk meetings. If you feel confident that a donor will give meet with them the same week that you think a donor might not give. Practice your pitch with people who love you and who you know will support you! ASK FOR FEEDBACK! Getting the pitch down is essential!